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  1. Courses
  2. Membership Strategy

Membership Strategy



This category contains learning on the topic of Membership Strategy. This includes setting categories, pricing and entry criteria. Membership strategy defines how you are going to operate your membership scheme in the longer term before being broken down into recruitment strategy and retention strategy. It is important that membership professionals attempt to clarify an overarching long term strategy which defines the framework (categories, pricing, criteria etc) for a long term period to provide clarity and effective marketing.


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Recruiting and Retaining Young Members

Section: 1 Presentation
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Membership Upgrades - Optimising Interest & Income

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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10 Practical Strategy Approaches to Optimise Membership

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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The Key Elements of a Membership Strategy

Section: 1 Presentation 1 Assessment 1 Certificate 1 Survey
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Challenging the Member Experience to Inform, Inspire and Connect (College of Teaching)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Communicating Challenging Messages to Members (Royal Statistical Society)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Emotions v Transactions: Focus on Membership Experience (RCGP)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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The Drivers of Change for Membership (Sue Froggatt)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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The Biggest Change to Membership in 50 Years (IoP)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Why TRUST should be the Lynchpin of Your Strategy (Greater Manchester Chamber)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Member Experience Engineering: A New Game Changer Concept to be Aware Of (Sue Froggatt)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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How a Clear Focus on Brand helps Develop Strategy and Membership (HFMA)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Membership Schemes: Considering a More Flexible & Member Focused Model (SEB)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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How Member Recognition can be led by Members via Online Social Media (RSC)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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A New Virtual Membership World Order (YHA England and Wales)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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The Robots Are Coming: Will They Be Replacing Your Members? (CIMA)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Brand New Us: Our Online & Offline Adventure (Caravan & Motorhome Club)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Members First: How to Shift your Culture to be more Responsive (CIPD)

Section: 1 Presentation 1 Assessment 1 Link 1 Certificate 1 Survey
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Membership Strategy Starts with a Culture Shift (British Retail Consortium)

Presentation: Fraser Tant, 29 min 44 sec
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