Description

This session is delivered by Hannah Laws, Associate Director - Membership Retention at Kew Gardens.

This session will have the following learning objectives:

> How to respond to unexpected challenges quickly and effectively and communicate the value of membership to stakeholders both inside and outside your organisation.
> Understand how RBG Kew used data and insights on existing members to create growth opportunities
> Understand how RBG Kew developed a personalised, segmented approach to 100,000+ members, from join to renewal and all the touchpoints in between.