From Boomers to Zoomers: Strategies to Engage Your Multi-Generational Members

Member expectations are different for Boomers, Gen X, Millenials, and Zoomers. How do you serve and engage members in an evolving landscape where older members are retiring and younger members who are digital natives are entering the workforce?

Hear how the British Orthopaedic Association, Regional Studies Association, British Institute of Kitchen, Bedroom & Bathroom Installation, and others have solved these challenges by introducing mobile apps into their member mix – tailoring content delivery and providing value at all stages of the member journey.