Is Your Membership Renewal Journey Magical or Miserable?

During these most challenging times for associations, it’s important for Association leaders to step into their member’s shoes and see things from their perspective. You might just be horrified by your membership renewal process! In this session, we’ll explore how to draw insights from your data, use personalisation and automation to create a compelling, cohesive and frictionless member experience through the renewal process -- and unlock a deeper understanding of the journey members go through to engage with your association and renew.