The perfect personalisation – attracting new members

We all know good personalisation improves retention. It’s key to adding value and making your members’ lives easier. It enables you to give them what they want, when they want it. This is no less true for member acquisition. The key difference is you’re likely to be more dependent on implicit rather than explicit data to guide your personalisation. And if you get it wrong, a prospect member will be much less tolerant than an existing one. In this session, we’ll share practical advice to ensure your personalisation approach delivers digital experiences that support your member acquisition funnel at every stage.