Using omnichannel marketing to improve member engagement and retention

Taking an Omnichannel approach offers membership organisations the opportunity to deliver consistent, seamless, and personalised experiences for members across all channels and touchpoints. Trillium’s Co-Founder and Director, Alan Perestrello, and Head of Digital Services, David Spector, will explore what good Omnichannel marketing looks like for the membership sector and how organisations can use it to improve member engagement and retention.
Learning objectives:
- Understand what good omnichannel marketing looks like for the membership sector.
- Understand how to use an omnichannel approach for better data insights, segmentation, and personalisation.
- Identify opportunities to incorporate omnichannel marketing within your organisation’s member engagement and retention strategies.