Demystifying Digital Technology for Membership

With only 12% of us achieving full integration between our websites and membership CRM systems, this session takes a deep dive into the challenges causing that and what practical steps we can take towards addressing the issue.

This session:

• Explores and define the key technology and supplier challenges causing this lack of systems integration, including a general dissatisfaction in the sector with incompatibility between our website CMS and membership CRM systems.
• Takes a deep dive into the digital technology underpinning a membership organisations, focussing on websites, CRM systems, and member portals, and how they technically fit together.
• Defines the main technology stacks and frameworks available for these systems to ensure we are building compatible digital landscapes that integrate successfully together.
• Understands the optimal mix of technology suppliers we need to partner with to achieve this.