Repositioning member engagement as a driver of professional development

Today, people are having to make especially tough decisions about how they spend their money. The result for many membership organisations is that they are now struggling to retain and attract members. Member engagement is often used as a measure of performance in this regard, but it has another function too. Focusing an organisation’s member engagement strategy on creating outcomes that benefit the member can have a compound effect on retention and acquisition rates. The more a member engages, the more benefits they receive and the better value their membership spending becomes.
But how can organisations apply this shift in focus? With economic upheaval, people are looking for new careers, a change of industry or a way to differentiate themselves as professionals. Organisations must respond by offering a truly intuitive, recognised and comprehensive professional development path with tangible outcomes for members. They should also remove every barrier to engagement if they wish to fully capitalise on the value they are adding. This session will provide practical, timely actions that your organisation should take to deliver an engaging experience for members in 2020 and beyond.