Description
Did
you know that it costs 8 times less to retain an existing member than
recruiting new one and that the average membership body annual retention
rate is 86%?
It is critical for membership organisations to improve on this rate
(to reduce pressure on sometimes challenging new member acquisition) to
enable sustainable growth during challenging times.
- Is your rate below 86%? This webcast will provide you with practical member retention/engagement help/advice/Tips
- Is your rate above 86%? Well done. This webcast will enable you to quality assure current member engagement/retention activity
learning objectives:
- Practical advice/ tips on how to define and optimise member engagement
- Understand how to take more informed, robust and structured approach
- Learn practical strategies and tactics, which you can implement to improve your member retention and engagement
- Establish how to measure member engagement (and dis-engagement) and
the appropriate actions required to sustainable membership growth
- Hear about real-life membership body case studies that will bring this topic to life