Digital Transformation How is that working out for your members

There’s no denying that COVID-19 has accelerated and pushed the implementation of Digital Transformation upon every organisation but how can you use it to your advantage and enhance member engagement? Join James Whitney, Charles Bagnall, Edward Harrison and Hari Tailor as they discuss how to compete in our increasingly digital world and ensure successful engagement with members.

Digital Transformation is everywhere: your organisation is doing it, and so is every other organisation. So how do we win in this new digital jungle? How do you ensure successful engagement with members in a world where the dominant behaviour is Continuous Partial Attention (CPA)?
Organisations are finding that there has been a paradigm shift in marketing – the old ratio 80% outbound to 20% inbound has been turned on its head. Membership marketers need to understand why this happens and how to exploit it.
Our case study shows how offering members a consistent face from a single platform can exploit digital channels to your advantage and boost recruitment, retention, and sales.