In conversation with BACP: how learning/CPD energises member engagement/value

Like many membership organisations, the British Association for Counselling and Psychotherapy (BACP) has seen an increase in demand for learning and CPD from its members. In this session, Civica will talk to Rebecca Gibson, Member Resources Manager and Grace Gardiner, Head of Member Services from the BACP, about how the association is supporting members of all experience levels to learn, develop, build skills and drive professionalism. BACP will share how learning and CPD has enhanced their member value proposition – by delivering member-centric experiences, creating communities of practice for knowledge sharing and gaining deeper member insights – leading to increased member engagement and an improved net promoter score (NPS).
Learning objectives:
- Why learning and CPD experiences are vital for member retention
- Making learning and CPD a key part of the overall membership benefit
- Working with a partner to develop a CPD solution that meets member needs