The Cost of a Poor Learning Experience (with Thought Industries)

How much does member retention matter? According to one Fortune 500 Data Provider “When we profile our members, we see that retention rates are two to three times higher when customers are trained” It’s common knowledge that acquiring a new member or customer costs five to seven times more than retaining one. This correlation between training and retention explains why 61% of Associations are creating a more engaging learning experience for their members.

By the end of the webinar, participants will be able to:
- Identify and understand the challenges faced by associations and membership bodies in creating standout learning experiences, drawing from real case study examples.
- Understand the technology gap: Participants will comprehend the extent of the technology gap in their organisation and will gain a clear grasp of what is needed to elevate existing learning experiences.
- Define success in learning technology: Using insights from the discussion, attendees will be able to define and benchmark what success looks like in the context of learning technology for their respective organisations.
- Plan for the future: Equipped with data on the ROI of customer understanding, participants will be empowered to create more engaging, personalised learning experiences for the future.