Description
There
has recently been a lot of ‘noise’ generated on whether the Membership
Sector will embrace/adopt AI related technologies. The term ‘AI’ is
“doing the rounds” as a bit of a buzz word. The last time it was “member
engagement”, however if properly adopted this technology could (amongst
other positive/negative outcomes) enable ‘member engagement on
steroids”.
The time for debate should now be over (e.g. 95% of delegates at the
recent Digital Excellence 2023 conference confirmed that it would play a
role within 3 years) and the time is now right to take a clear view on
how AI is likely to play a role well before 2027.
In this special edition of the MemberWise webcast, Chair, Rich Gott, will provide:
- A snapshot of where AI has progressed to & how membership organisations/ associations are and/can harness it
- The likely optimisation on member engagement/value and
impact/enhancements that can be made to current/future member
benefits/member journeys/experience
- A clear view of how associations can adopt AI technologies in a robust manner now
- A structured/suggested ‘organisation wide’ approach specifically for membership organisations/associations
- A suggested approach to mitigate related risks/issues
- Q&A with Richard Gott / Alan King
Contributors
-
Richard Gott
MemberWise Network Chair and Founder
-
Alan King, Head of Global Membership Strategy and AI, Institution of Mechanical Engineers (IMechE)