The Online Community Investment: Engagement Payoff for Membership Bodies

Cantarus has crunched the numbers for our population of community clients in the membership sector. For the first time, Cantarus created individual reports for their community membership clients looking at 10 metrics to assess the engagement within the communities.
The reports outlined the communities’ achievements, offered some suggested actions to aid improvement, and provided comparisons between the communities they support. Find out what we learnt from analysing the data from the membership bodies we support with online community.
Join with Mark Eichler, Principal Consultant; Helen Chaplin, Community Services Executive; as they discuss what they learnt and what other communities could learn by considering their engagement data.
Learning objectives:
- How much engagement do membership bodies yield from an online community investment: on average? When engagement is high? With low engagement?
- What is the ratio of cost to engagement?
- Review the key metrics for online communities in the membership sector and understand why these metrics are most important.
- See what data can say about how to improve the management of a community.
- Learn where you should start if you want to analyse the data from your community
- Understand how to track community metrics over time.