Description
In
this session, Civica will talk to Mark Skinner, Head of Business and
Management Department, The Professional Golfers’ Association (The PGA),
about how they’re driving member value by supporting their members with
professional knowledge and skills, while also keeping them up-to-date
with the latest academic and best practice guidelines.
The PGA will share how they’re empowering their members to take ownership and reflect on learning and CPD activities.
The session will also explore how delivering member-centric
experiences has enhanced The PGA’s member value proposition – leading to
increased member engagement.